The first tip I have for you is when you write a blog post, you’re naturally linking up to people. If you’re not, that means you’re not citing your sources, you don’t have references in there, it’s not gonna make you seem like an expert. So for example, if I have a stat in one of my blog posts, I link out to where I got that stat from. By linking out to other websites, it’ll help you get more traffic.
The second tip I want you to follow is to share your content on all your profiles. And I don’t mean just going to Facebook and going to LinkedIn, and going to Twitter and sharing your content. I’m talking about when you share your blog post on Facebook, write a few sentences before you post it. Same with LinkedIn. Same with all the major social networks out there. And I don’t want you to do this once, I want you to share the same piece of content multiple times throughout the next six months.
The third tip I have for you is to respond to all comments. And no, I’m not just talking about the comments on your blog, but I’m talking about the comments on your Facebook, LinkedIn, and any major social network out there.
The fourth tip I do, is I email out everyone on my list about my latest blog post. So I write this blog post, it’s out there, I wanna notify all my email list subscribers. If you don’t have a big email list, start using tools like Hello Bar to collect more emails. It works great. And by doing this, what you’ll find is you’ll get a slew of people really quickly to go to your blog post.
The next tip is to send out a push notification. So with your website, your blog, you should be using tools like Subscribers. That way when people come to your site they can subscribe with one click and then you can send a message every time you release a new blog post. Similar to an email blast, right when your blog post comes out, you wanna send out that push notification blast. It’s a great way to get all those people coming to your website which then encourages that post to go viral on Facebook or any of the major social platforms that you’re leveraging.
The sixth tip I have for you sees who shared out similar content on the web. So you can go to BuzzSumo type in other related terms, or technical terms related to the article you just wrote, see all the other related articles and click on view shares. This will show you all the other people who shared your competitors content. You can hit them up and be like, “Hey John, “I noticed you shared X-Y and Z article by author A-B and C. “I have a similar one that came out. “Cheers, Neil.” A lot of times they’ll respond back with yes.
And the last tip I have for you, and this is a bonus tip that very few people talk about, it’s not really a marketing technique, but it ensures that your posts get the most Google traffic over time. And this simple tip is to update your content. Because there are so many blogs out there and so many blog posts, there’s content on everything under the sun. You wanna keep your content up-to-date. Google now has an option, the choice to only show the latest and greatest. They’re not lacking content to index, they’re not gonna show five-year-old posts when they can show better quality posts that are less than one year old. So try to keep your blog posts up-to-date. Once a year, go to all your most popular posts and update them. – Nail Patel